CREATIVE CONSULTANT, STRATEGIST, & DESIGNER BASED IN NEW ENGLAND,
NEW YORK, AND WHEREVER YOUR
BRAND IS READY TO GROW TO.
RAD CREATIVE WAS BUILT FOR YoUR BUSINESS.
Here for YOU. The small business owner, the soloprenuer, the one with the big idea and no clue how to execute it. you’re ambitious and want more for the creative identity of your brand.
DON’T KNOW WHAT YOU’RE LOOKING FOR?
HERES SOME IDEAS!
CREATIVE STRATEGY
Think of it as “creative therapy.” You talk, I listen. And then I help you get to the bottom of those seedlings of ideas, building them into full scope production concepts that leave you feeling inspired
Yup, just like the place you went as a child to create your own stuffed animals, but this time, with your brand! Whether you just started your new business (congrats) or you’re looking for a face-lift on the visual identity (logo’s, brand marls, color palette, etc) of your current brand kit, RAD will take your ideas and create your personalized goldilocks-fit of a brand kit.
BUILD-A-BRAND
Maybe you have a website, but its hard to navigate, not user friendly, or (lets face it) just plain boring. Maybe you don’t have a website, but you’re realizing it’s time for your business, brand, or passion project to have a digital presence in the world. RAD can build your website that makes your message pop!
WEB DESIGN
CAMPAIGN PRODUCTION
Also known as “Rent-An-Art Director”, bring RAD in to help you finally bring that campaign idea to life. From storyboarding to final creative assets, you can finally have that video storytelling toupee been dreaming of
HERES THE SCOOP.RAD Creative is a consulting, strategy, and design collaborative agency that specializes in building visual identities for small businesses and brands
HOW RAD HELPS.If you’re a small business owner, chances are that your business is your baby. I get that. This is why I lead every project from a client-first approach, listening to what you want and combining it with my expertise to build conversion that tracks
If you’re looking for a creative partner who can translate ideas into impactful, visually compelling work
you’re in the right place!
ABOUT THE ARTISTWHO IS RAD CREATIVE
Hi, I'm Rebecca! And I am so glad you’re here.
I’m driven to produce work that feels meaningful, not only to me, but to the people experiencing it. Whether your audience is one person or one hundred thousand, my goal is always the same: to create work that resonates.
My experience spans developing innovative strategies that capture attention, strengthen brand awareness, and drive engagement. At the core of my work is a love for creative direction; shaping brand identities and bringing visions to life from concept through execution.
Many describe me as a “jack of all trades,” because f it’s a form of art, I’ve likely explored it. When I'm not doing client work, you can find me exploring my film photography, pottery, oil pastels, crochet, or whatever other medium I choose to explore that day.
I’m constantly creating and pulling inspiration from everyday life. This multidisciplinary perspective allows me to approach client work with authenticity, intentionality, and playfulness, qualities I aim to infuse into every project.
with love,
Get to know RAD
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Creative Direction - Brand Identity - Graphic Design - Social Media Marketing - Photography (Film and Digital) - Videography - Content Creation - Event Production - Creative Advertising - Poetry
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RAD Creative LLC
CurrentIdeate and produce a variety of digital creative assets, short-form content, and designs for clients on an as needed basis, assist in brand identity creation and maintenance, conceptualize and guide social media presence, develop pitch decks and creative strategy presentations, passion for storytelling and artistry
MZ Wallace Social Media and Creative Marketing
Intern - Freelance
June 2024 - PresentInternship turned Contract client under functional luxury brand MZ Wallace, Assist in planning and producing content for all social media channels, develop photo/video shoot mood boards and shot lists for seamless onset production evaluate current trends and consumer habits to create relevant and effective campaigns based on analytics reporting, work cross functionally to merge marketing strategy with creative asset production.
Silver Needle Runway Creative Team
Coordinator - Assistant - Director
Jan 2022 - May 2024Maintain show theme throughout entirety of production, Direct photo and video shoots, Thrive in a fast paced work environment, Facilitate networking events, Create graphics for merchandise and promotional content, Demonstrate interpersonal and communication skills while coordinating with production professionals and site staff, Utilize strong organizational skills and time management to align with all deadlines
**for more details, please see the creative direction page of my portfolioTJX Merchandising Intern
May 2022 - Aug 2022Internship under Buying Team for TJX, Analyzed sales trends and reports to anticipate consumer buying patterns, Work with vendor samples, Created and implemented allocation strategies for e-commerce sites, Accompanied buyers on store and vendor visits.
Assistant to Creative Director - Cara Benevenia
Jan 2022 - May 2022Internship under Cara Benevenia LLC, a contemporary handbag label - Assisted founder and Creative Director Cara Benevenia with all aspects of managing brand identity through managing e-commerce, social media content planning and shooting based on insights and analytics, assisted in email marketing campaigns, planning trunk show events
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Adobe Suite Software - Illustrator, InDesign, Photoshop, After Effects, Premier Pro, CMS Systems (Shopify, Squarespace, Wix), Social Media Content and Analytics (Instagram, Facebook, Tik Tok, Pinterest) Art Direction and Photoshoot Production, Photography+Videography, Microsoft Office