CREATIVE DIRECTION
It all starts with an idea, which becomes a story. My passion is conceptualizing an emotional storyline that align with brand/campaign goals, to then develop creative assets to share said story with the world.
THE SILVER NEEDLE RUNWAY
The Silver Needle Runway is the largest event production presented by Marist College. Produced entirely by students of the School of Communications and the Arts, the runway features garments designed and realized by senior Fashion Design students in a professional runway setting. The presentation appropriately closes out the academic year with a community-wide celebration of the growth and achievements of the preceding months.
As Creative Director, my responsibilities included establishing our theme, INTERLINKED; conceptualizing the story for all of our digital creative content; directing all photo and video shoots; and creating the aesthetic, design, and visual assets for our 38th annual in person runway show.